Sunday, June 8, 2008

Creativity Workout

Creativity Workout (aka How To Have Creative Ideas) by Edward de Bono is not really a book in the traditional sense. It's more like a training program for your brain to get more creative. 

Many people do some physical exercises every day. They should also make a habit of doing at least one of these 62 exercises every day. Each of these creativity workouts will typically take less than 5 minutes.

Why are creativity workouts necessary? Here's a few answers from the Introduction:
  • Creativity makes life more fun, more interesting and more full of achievement... Without creativity there is only repetition and routine. 
  • Creativity is needed for change, improvement and new directions.
  • Creativity is a skill that can be learned, developed and applied... Everyone can seek to get better through practice.
  • Instead of working harder with the same ideas, perceptions and concepts, we seek to change them.
  • The purpose of this book is to provide opportunity for practising the mental skill of creativity and developing the habits of mind that make creativity happen.
  • Our culture and habits of thinking insist that we always move towards certainty. We need to pay equal attention to possibility.  
These exercises shouldn't be confused with brain puzzles, where the purpose is to find the right answer. The purpose here is to provide training in creative thinking. Although there is no one right answer, some answers may be more practical, more unusual, or offer a higher value. The exercises are always an enjoyable way to spend time and can be regarded as games.

All exercises are based on the Random Word, the simplest of Serious Creativity provocation techniques. With new random words, every exercise can be performed over and again in a different way. 

As always, what you get out of Edward de Bono's products will be directly proportional to the effort you put into using them.  

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